Behind The Scenes: Filming Legacy’s Launch Video
Launching a new business is always an exciting journey, but there’s something uniquely special about capturing that moment on video. Back in late January Pete from Sieve Studio joined us to carry out an encapsulating video shoot for the ages!
Concept and Planning:
Every incredible video starts with a vision. Our goal was to create a video that not only introduced our business but also conveyed the passion and dedication we bring to car transportation. We wanted viewers to feel the excitement and trust in our luxury services. The planning phase began with a storyboard; mapping out each scene to ensure we captured all the critical and unique elements of our service. We knew we needed shots of our fleet in action, the meticulous care we take with each vehicle and of course, some behind-the-scenes footage of our team.
Shooting Day: Action!
The shooting day began early in the morning, taking advantage of the soft dawn light for some breath-taking opening shots. We captured our fleet of Defenders and trailer companions rolling out of the dealership, symbolizing the start of a new journey!
One of the most rewarding parts of the shoot was filming the Lotus loading process. We wanted to highlight the precision and care with which our team will handle each car. Using close-up shots, we managed to showcase the delicate process of loading vehicles onto our Race Transporters, emphasizing our commitment to safety and professionalism.
Heart of the Business: Our Team
No business launch video is complete without featuring the people who make it all happen! We spent a significant portion of the day filming our team. From drivers to the logistics coordinators, everyone played a pivotal part in brining Legacy’s story to life
Post-Production Magic:
Once filming wrapped up, the magic of post-production began. Editing the footage was like piecing together a story line for Legacy. We carefully selected the best snippets of footage, synchronized them with a powerful soundtrack and shaded effects. The challenge was to keep the video engaging while ensuring it conveyed all the necessary information about our services.
The addition of graphics helped emphasize key messages, like our commitment to timely deliveries and our state-of-the-art enclosed Race Transporters. Colour grading and sound design added the final polish, transforming raw footage into a cinematic masterpiece.
The Grand Reveal:
The culmination of all our hard work was the launch reveal video! Watching the video across all channels of social media was unforgettable experience. The positive feedback and fulfilment were a true testament to the effort and passion that went into creating it.
Reflecting on the Journey:
Filming the launch video for Legacy was an incredible experience that brought our team closer and allowed us to showcase what we truly stand for. It was more than just a marketing tool; it was a celebration of our journey and a promise of the exceptional service we aim to provide.
If you have not seen the video already, please check it out on our HOME page. We hope it gives you a glimpse into our world and the dedication we bring to every mile we travel.